And then read thread a bunch of books, which were so helpful. I shall use a machine, called DEVELOPMENT, that is already on Vulnhub to illustrate this point. And so how does the person take different conclusions and create something that is accurate and balanced and nuanced and still provide service to the reader but keeps total intellectual rigor when the research is somewhat mixed? Theres a certain point at which you become knowledgeable enough about swimming pools that you go, Yeah, I think Im ready to go ahead and make the purchase. And that content even thats made with an editorial and educational point of view can still have a marketing role, its just that youre not limited only to that and thats not the only win. Share this with your team and let collaboration bring these ideas to life. As a result, content becomes a fluffy afterthought. And so I think that hopefully this chat will be helpful for people who are maybe entrepreneurs and starting a content operation and having virtually no experience in that, which was where I was coming from. Casey Means: And they let me essentially do a sample, like a trial for that with one of their editions. I really love medical humanities, so Ive published poetry in national medical journals about medical experiences Ive had as a clinician. How to Build a Content Marketing Team (with the Right Roles) - Column Five Kind of summing it up, I think the first is youve got to start with your perspective. One of the best books I read early on was this book called They Ask You Answer, which was about the difference between traditional content marketing and editorial operations. Because when you put something out there, the engine starts going. This website is sustainably hosted on a server with 100% green electricity by BRANDS IN GREEN. Just to give some concrete metrics. Difficulty: A scale of 1-100 for how hard it is to rank for the keyword according to ahrefs, with one being the easiest. And its not to reverse the metabolic health crisis by selling Levels, its really just to reverse the metabolic health crisis. Post a project. And I think since the start of our blog, its been about 18 months, weve had around 790,000 page views. And then the last part of the process was an hour long teach me something session where basically people just taught us something about their content and experience, and you did an amazing talk on rubrics that I just was totally mind blown. You dont always have to reinvent the wheel every time you create content repeatedly starting from scratch. Make: Magazine. They dont have enough resources and as a result, theyre not churning out the volume of content they want. The small CNC mill for steel can cost up to $200. The main information you want to provide is: Tone and voice: Is your blog fun? Just realizing how powerful of a tool that is. So I was a section editor for a medical humanities journal in medical school. Creating content avatars are the first concrete step in creating a killer content machine for your business. If you havent been finding the time to write three articles a week for the last six months, are you magically going to find that time for the next six months? And I linked for each of these to multiple papers that basically showed there was a relationship between blood sugar and these conditions. You have to get people to care, you have to get people to understand what youre doing and why it matters and get people excited. If you repurpose content, you dont have to think about new content every day, but you make use of what is already there. So even if 47 pieces of content can be an overwhelming number, be sure to get help and support to do it and to share it amongst several sets of shoulders. You might have other details you want to include too, but at the very least, answer these questions for yourself and put them in a document you can hand over to new writers. You'll learn how to find and monetize your message and build a content machine that reliably creates predictable, recurring revenue for your business. Content Machine: Use Content Marketing to Build a 7-fig Then you let gravity take the marbles where it may. And essentially came up with this vision, which ended up we founding you, and thank God. Create a Content Culture A content culture sounds like an extremely abstract idea, but it's the very first and important step in building an effective and efficient content machine. Ben Grynol: Well, eventually in the fall of 2020, Mike Haney came on board. Theres so many videos online that teach you how to use them, but just start tracking something. I hope we have anyway in this episode. We started tracking when we were looking at the metrics a few months ago how many people go from a blog post to the waitlist sign up. What did you learn as you looked for other contributors, other folks to help you? How to Build a CONTENT MACHINE. I love the fact that the job description was iterated on a lot as you learned. Theres a difference between just facts on a page and a perspective and something thats really unique and probing. Youre two years into the company, and therefore really about two years into the content operation. And I mean adding value to people and bettering their lives. And theyre doing this every day 50 times a day. How to build a Turing machine - Quora For me, 4Ds was about learning from Gary's team about how to take one piece of content and turn it into multiple pieces of content in the best way possible. Something interesting through all of them, what does it mean? One needs to start by taking the proper decision. Mike Haney: So what were going to tackle today is sort of era one of content at Levels. And we saw that our average time on page is almost four minutes, people are spending time with the articles. In early 2018, we created the first version of this course walking you through exactly how wed research, plan, and grow a new site from scratch. How should you plan it? The Levels app, products, and services should never be used for medication management or dosing decisions. Casey Means: So that was the process. Spend Time How You Want The most obvious reason for growing your passive income is so that you can spend your time however you desire. That is where I think we really needed to do something a little bit differently. Machine learning algorithms in recommender systems typically fit into two categories: content-based systems and collaborative filtering systems. So what did you learn as you started to think about how to scale this beyond you being the sole person doing the reporting and writing? 01, 2021 0 likes 311 views Download Now Download to read offline Marketing A discussion of how to build content pipelines and workflows in support of Content Strategy that yields better Content Marketing Michael King Follow Managing Director at iPullRank Advertisement Recommended As you get close to the end of your current planned list of topics, go back to the master topic spreadsheet and copy some more over, marketing a y in the scheduled column so you dont accidentally double-write anything. If you make good content that answers questions really well, that people are going to continue to have. Build a Content Aggregator in Python - Real Python I think this has been hugely interesting to me to learn more about the background. And of course Sam, thats not his philosophy at all. Each week, we publish over 30 articles across our various client projects. ABM's button maker software program allows you to create fantastic button designs! And mine was really actually about medical humanities. If you go to a crappy article, youre not going to spend more than 30 seconds on it. Sarcastic? Casey Means: Yeah. Mike Haney: I think that point about the multi-channel content distribution, which well probably talk more about in part two of where we take content from here from when you passed the reigns of the day-to-day and the strategy over to me. This is one of the only courses where you get to see an SEO expert plan out a new site and get proof that the plan worked. Step 1: Create a Plan for Content Creation The biggest mistake we see sites make, and the main reason they fail to publish on a regular schedule, is that they don't have a clear plan for the content they're going to create. Was that what you were thinking about at the time? So thats exciting to me. Thats why we created Build Your Own Content Machine. So that youd have the exact processes, tools, and guidelines we use to grow sites from 0, to 100,000, to 1,000,000 monthly visitors, so you can do it yourself for a fraction of the price. So he and Casey when they sat down, he interviewed her and he got her take on how content started and where its going. Just keep going, dont wait until everythings perfect. Another just concrete metric that we saw that was really heartening was not just about numbers, which were going up and up month after month, but this 200X increase over the course of one year, but also engagement was high. Organize these ideas into a content calendar or an editorial worksheet. What weve developed is a system that any company can use, whether theyre working with freelancers or in-house writers, to publish great articles on a consistent basis every single week. And she spent 90 minutes on the phone with me and Sam talking through really what the right type of hire would be. And then that will provide the good answer as opposed to sometimes I think what can be a shortcut when you go, what do people want to know? So Mike Haney, head of content and the editorial director for Levels, he and Casey Means, chief medical officer and one of the co-founders at Levels. It wasnt an easy thing to do, but she focused a lot on the quality of the pieces that were getting put out, and really this angle to educate people about metabolic health, to create awareness that theres an epidemic, that theres a global crisis in metabolic health. So they ask, thats the title of book, They Ask You Answer. At some point, it sounds like you realized that this was going to have to probably scale beyond you. Volume: A rough measure of how many people are searching the keyword according to ahrefs. You could do cancer or other hard science things. These can be a recorded talk, a podcast, a fireside chat or a press conference of a researcher at your university. The content assembly line makes up the biggest chunk of your content machine. Which one you pick will depend on: Your target audience. Our mission is to reverse the metabolic epidemic, metabolic crisis. How to Build a Content Marketing Machine: 37+ Tips and Resources The 6 Best Articles for Learning the Basics That's why we created "Build Your Own Content Machine." So that you'd have the exact processes, tools, and guidelines we use to grow sites from 0, to 100,000, to 1,000,000 monthly visitors, so you can do it yourself for a fraction of the price. This is why Im so grateful to my co-founder pushing me just to evolve and to realize put it up on the web, it will turn into something you will learn from it. And specifically early on in a company, when the market is early, when people arent talking about it that much, you want to be there in that. So that was also something that we focused on as well. Since the purpose of content marketing is to build a great business, Content Machine focuses heavily on how to create a high growth business off the back of your content. (We've seen and experienced this more often than we'd like to admit in the teams we've helped counsel.) Can they dig through a journal? This ranged from buyer guides (affiliate articles), information posts for the aforementioned affiliate sites, press release articles, and website content. And I love that concept about cost because its not just about producing a piece of content, its potentially that that one investment is seating 20 or 30 things not to mention it lives on for years. No longer worry about specific button dimensions or arranging them properly on a page, Build-a-Button does everything for you. So its not specifically focused on conversions or selling the product, its just focused on answering peoples questions, they become comfortable and interested. Especially when youre producing 30-plus articles per week like we are, theres no time for having to fix tons of errors. And ours was hot flashes and glucose was one of the topics that we gave as an option. Your content has to be educational and solve problems. When compared with other open-source ML libraries such as scikit-learn, it is a good alternative low-code library that can be used to perform complex machine learning tasks with only a few lines of code. Casey Means: The second thing is tap into some of the resources I think weve mentioned and sprinkled throughout this call like start following Gary V, start reading some books like They Ask You Answer, Rework, Perennial Seller. Not everyone can afford $8,000+ a month to have us run their content marketing. So I tried all of these things, and there was tons of value and learning with each of them. Casey Means: Yeah. Write an article about X isnt helpful. And as people click on it, it rises up. Step 3: Define your app's architecture. Not only that, an efficient content marketing machine allows you to produce content that drives positive business results. Really had understood that content can really be such a huge tool. If we did a total blog redo right now, I think a lot of people would notice. Become a Make: Community member. And then in a future show, well talk about era two, which is post me joining. Machine Learning App Development Guide 2023 - Topflight Casey Means: And so it really became focused on, okay, were going to produce the best answers for people about topics that is any way related to metabolic health. Casey Means: So I just tried all of these things. Content-based recommendation uses information about the items to learn customer preferences, and it recommends items that share properties with items that a customer has previously interacted with. Not everyone can afford $8,000+ a month to have us run their content marketing.

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