Strengths are often identified as part of strategic planning, swot analysis and competitive analysis. Contrary to initial expectation that local supporters would come primarily from the voluntary sector and community-minded individuals (many parents themselves), 70 per cent are LA public sector workers. Published: 11th Feb 2020. 1. (Bawden, 2010), It has been stated that the pregnancy rates will rise unless the government takes renewed action. Change4Life is one of the four strands of the Department of Health's public health marketing strategy, published in April 2011. (Smokefree, 2007), The smoking ban has triggered the biggest fall in smoking ever seen in England. How much has Change4Life cost since it began in 2009? (BBC, 2011), With the changes the ministers, including the secretary of state, will no longer be able to intervene when a hospital is threatened to close. With the change in government in summer 2010, the new coalition government has progressively scaled back Labours 75 million marketing budget for Change4Life in its plans to cut its ad spending by up to 50 per cent. Pitfall #3- Passing Yourself Off as Perfect. Make sure to include a range of strengths, including knowledge-based skills, transferable skills, soft skills and personal traits to demonstrate your versatility. (Everett, 2009), There are three marketing objectives that the campaign has the first is prevention-building attitudes, knowledge and skills that make safe sex more likely. (Kanigher, 2010), The sexual health campaign is in place to inform people to have safe sex to prevent sexual transmitted diseases (STIs) and unwanted pregnancies. Patients will now have to wait longer to get appointments to see the GP, as local surgeries will be part of the financially powerful regional GP groups, as they now have almost 80 billion of the health budget they could get rid of expensive treatments which in turn will make patients look for a different surgery which meets their needs. It focuses on the traits: openness, conscientiousness, extroversion,. Fundamentally a prevention strategy, it sets out to change the behaviours and circumstances that lead to weight gain, rather than a weight-loss programme for the already obese. Less about costly advertising, more about supporting family and individual responses." (Hadley, 2009), Statistics have shown that teenage pregnancy rates have fallen, according to data collected from the Office of National Statistics there was a fall of 3.9% of pregnancy rates of girls under the age of 18 in 2008 while pregnancy rate for under sixteen year olds fell 7.6%. There is no political agenda as is often the case with government aid, and thus aid is not 'tied aid' - it . By telling your employer that, you're letting them know you lack self-reflection. Change4life is a society-wide movement that has the aims to prevent people from becoming overweight by encouraging them to eat better and move more. (Watts, 2009), Change4life tried to justify the partnerships by claiming that they want everyone to work together to fight obesity. SWOT analysis assesses internal and external factors, as well as current and future potential. No man is an island and in today's world, ever before, a person relies on a team . The three campaigns that have been mentioned in the portfolio have given an overview of what the campaign does and the strengths and weaknesses. Instead, mothers within the six communities fell into four broad groups. Respondents would receive a review of their score, along with recommended behaviours they should focus on changing, helpful tips and information about other available resources. The new bill will set out a duty to maximise access to a wide range of services. In designing it, the Department of Health and its agencies drew on academic and commercial sector expertise, behaviour change theory and evidence from other successful behaviour change campaigns, and commissioned a substantial and ongoing programme of research among the target audiences. Your business' presence will help you gain exposure to potential customers. General intelligence - you excel in . This essay should not be treated as an authoritative source of information when forming medical opinions as information may be inaccurate or out-of-date. Communication skills. Overall the portfolio went over what the campaigns promote, what they have achieved, their criticisms and what they are aiming for in the future. They also stated that the GPs do not have enough power to see any changes in the system. Creativity. Whilst the dairy swaps are questionable, other key foods that are well recognised to be a problem have been missed. Contributes to transparent, evidence-informed policy-making and consequently to good governance and . The following are examples of strengths at work: Hard skills. When leaders . The following are common business strengths. If I'm on a project, I'm going to make sure to stick with it to the bitter, bloody end." Although this might sound like a strength, it's actually a weakness in disguise! This could mean a doubling in the direct healthcare costs of overweight and obesity, with the wider costs to society reaching 49.9 billion by 2050. The campaigns overall do give out a positive message to the public but now need to improve on how they are going to lower the rates of the health risks mainly in those who are living in poverty. In response to the rise in obesity, the Government set out its ambition that, in future, all individuals will be able to maintain a healthy weight. The initial focus has been on childhood obesity, where the Governments target is to reduce the percentage of overweight and obese children to 2000 levels by 2020. Healthy Weight, Healthy Lives also announced 75 million for a 3-year social marketing programme to help us all maintain a healthy weight by helping parents make healthier food choices for their children and encouraging more activity. Private firms will now be able to bid for contracts for anything from standard check-ups to complex surgery. The potential competition from food retailers was also anticipated and a network of commercial sector organisations was developed to ensure that many of the biggest companies in the UK pledge to support the programme, including Asda, PepsiCo, Kelloggs and Tesco. This phase included social marketing training (including briefing on the research findings), face-to-face presentations and direct marketing. The second is protection-which encourages protective behaviours that make sex safer and intervention-intensive support for those who are most at risk. The boundaries that were set for registering with the GP are not in use any more and now they can choose whichever doctor they wish. (Politics, 2011), The British Medical Association (BMA) warned of a sexual health crisis in Britain and called on the government to reduce rates of STIs. When asked if warning labels on products affect their decision in purchasing them, majority of them said no. For example, if a job requires a lot of work on team projects, you might say one of your strengths is that you are a clear communicator who can work with diverse groups of people. Change4Life is Englands first ever national social marketing campaign to reduce obesity. It increases self-awareness. What you cover in your answer can give them insights into your particular skillsets and areas of improvement. For the January 2016 Sugar Smart campaign, Public Health England designed an evaluation that tracked the impact of communications all the way through the AMEC valid metrics framework, proving its influence, not just on communications outputs and outtakes, but on robust outcomes, including . Conflict theorists talk about how sport is organised to maximise the control that wealthy people have over other members in a capitalist society. Employees, especially those who believe young people are unteachable, also value these qualities. It has been found that more than two billion fewer cigarettes were smoked and 400,000 people have quit smoking since the ban was introduced, researchers have said that this will prevent 40,000 deaths over the next 10 years. The final campaign is sexual health campaign it will go through its aims, what it has achieved and its criticisms. Open Mindedness. Policy mechanisms to in uence health behavior vii It will then go through whether enough is being done to promote healthy lifestyles. Strengths & Weaknesses Debater Strengths. Examples of weaknesses ( if they aren't related to the job) include patience, organization, public speaking, being overly sensitive, delegating tasks, or specific programs. We've received widespread press coverage DCMS and Sport England should explore the value of setting targets for participation by under-represented groups by early 2016 Governance of NGBs 17. A lot of campaigns are now in place to inform mainly teenagers the importance of safe sex. Staff smoking rooms and indoor smoking areas are no longer allowed so everyone who wants to smoke will have to go outside the building. The change that raises the most eyebrows is the case with the swap of butter for low fat spreads. (Channel 4, 2011), The changes mean that there will be a loss of 24,500 jobs and approximately 21,000 of them will be going through redundancy. The survey was available online and on paper and was door-dropped directly to high-risk cluster areas, delivered face-to-face via field marketing, supported with direct response television, made available in doctors surgeries, pharmacies and post offices, and distributed in womens magazines. Food and Beverage News decided to investigate these questions. It will also help you to show the recruiter how well you've researched for the particular job role and company. Change4Life is the Department of Health's national public health campaign, which began in January 2009. The NHS document will go through the changes that are going to be implemented in the NHS. There have been criticisms of the personal health responsibility agenda, some of which are that the agenda blames the victim, because they ignore the social context in which the individual makes their decisions and health related actions take place. The research also looked at what activities and communications might start to shift attitudes and therefore change behaviour. (Martin, 2008), The Health Survey for England, which was carried out by the NHS has raised fears that smokers are now simply smoking at home which is now putting children at risk. Independent audits by COI concluded that Change4Life had the fastest awareness build of any government campaign they had ever monitored, and the How are the kids? questionnaire was the most cost-effective response mechanism in government. Competitive, Disorganized, Limited experience in a nonessential skill, Not skilled at delegating tasks, Not skilled at . One top weakness for managers is poor communication. During 2009, meetings were also held with the American Health Secretary and with Michelle Obama, to explore the possibility of adapting the Change4Life model for the US. Strengths and Weaknesses of Research into Health Promotion. 5. The Teenage Pregnancy Independent Advisory Group (TPIAG) has warned that the budget cuts and the changes in the NHS are going to threaten the current downward trend in teenage pregnancy. Hiring. (Tasker, 2010), Lansley praised the scheme by saying that it has achieved a lot; especially in the way it has bought many people together such as healthcare professionals, teachers, charities, businesses and thousands of volunteers who have their support. The How are the kids? questionnaire was distributed to over five million at-risk households. The model assumes that most behaviors of social relevance (including health behaviors) are under volitional control, and that a person's intention to perform a behavior is both the . The answer to this criticism was the reason they put on the advertisements of bars and nightclub scenes is because young smokers are drawn to that lifestyle. But do campaigns like these really work? Strengths and Weaknesses of Functionalist And Conflict Theories. Journalist and Features Editor at fandbnews.com), Beverage, Brands, Campaign, Change4Life, Dan Einzig, Food, Government, labelling, Obesity, Packaging, Shaun Bowen, traffic light system, Effectiveness of Change4Lifes new Campaign added by newsroom on January 18, 2013View all posts by newsroom , You must be logged in to post a comment Partnering with News of the World and Asda, Change4Life is giving away 5 million voucher booklets, worth over 50 each, with money off healthier foods, drinks and activities. (Clews, 2009), Now it is being said that the new coalition government is taking away the funding from Change4life which was put forward by the Labour government. Previous Change4Life campaigns have focused on the ways families can take more exercise and how adults can prevent becoming over reliant on alcohol. Before any national partner can work with Change4Life, they must sign the campaign Terms of Engagement. It has been hoped that the ban would help reduce the smoking rates among the poor but instead smoking in working-class men has risen. Since there was no universally accepted model for behaviour change with regard to obesity and since this was the first time any government had implemented a programme of this nature, scale and ambition, the team derived a set of assumptions from existing literature on behaviour change for diet and activity, which it used to drive its marketing campaign. (Pharmaletter, 2010), Some advantages of the proposal have been put forward such as that the white paper shows a move towards greater doctor and patient influence over clinical decisions. Launched in January 2009, Change4Life focuses on prevention and aims to change the behaviours and circumstances that lead to weight gain, rather than being a weight-loss programme for the already obese. . Any opinions, findings, conclusions, or recommendations expressed in this essay are those of the author and do not necessarily reflect the views of NursingAnswers.net. The programme began with over six months of engagement with partners and workforces, local service providers, potential local supporters and (non-governmental organisations (NGOs), so that when national marketing started, the public would encounter an informed and supportive local environment. (smart recipes and food scanner?) SWOT analysis is a process that identifies an organization's strengths, weaknesses, opportunities and threats. Our nursing and healthcare experts are ready and waiting to assist with any writing project you may have, from simple essay plans, through to full nursing dissertations. For us, building love and loyalty for healthy brands through brilliant strategic and creative work will always be the best way to change consumer behaviour over the long term. (Watts, 2009), The UK Public Health Association Chairman, David Hunter has warned that the governments 75 million Change4Life campaign will fail to stop the rising levels of obesity unless it develops a strategy to change long-term behaviour. Population health monitoring: Is a well-recognized function of public health. Through a locally searchable database of services provided by partner organisations, people can find activities they can undertake locally. They have been criticised for having partnerships with companies such as Nestle, PepsiCo and Mars. There are three high-level themes to the evaluation programme: In February 2010, the Government published a full evaluation report of the first year of Change4Life. It tells you how much hidden and sometimes not so hidden sugar, salt & fat are really inside. Other criticisms are that the White Paper was a waste of time and a waste of money. Registered in England with company number 07856984, Website design & development by 54 Degrees, Yes, please send me social marketing tips and news by email, The campaign reached 99 per cent of targeted families, 413,466 families joined Change4Life in the first 12 months, Over 44,833 families were believed to still be involved with Change4Life after 6 months, Over 1.9 million responses (postal, online, face-to-face, telephone) were received in year one, Create a societal movement in which everyone plays their part, helping to create fundamental changes to those behaviours that can lead to people becoming overweight and obese, Create a segmentation model that would allow resources to be targeted to those individuals most in need of help (i.e. This will ensure that England has a healthier environment so that everyone can socialise, relax, travel and shop free from second hand smoke. (BBC, 2010), The TPIAG is calling on the current government to invest in contraception, sex and relationship education, they have stated that the pregnancy rates will rise again unless there is sustained commitment and investment in contraceptive services, along with better sex education. (Martin, 2008), Now in America the district officials have said that the best way to get young people to stop smoking, is to use bar and nightclub scenes and advertisements that show men and women in sexually suggestive poses. Their problem-solving strengths allow them to think of new ideas and approaches to traditional problems. Intranet Activity. Overworking and not delegating. Want create site? The formula for your answer is easy to follow: First, state your weakness. But for this agenda to work there has to be support from the coalition government. The campaign was developed (and is being delivered) at great speed. Project management. 2. The proposed changes in the NHS will mean that the GPs will be getting 70 billion pounds annually. Change4Life provides educational and motivational messages to help people in the UK reduce their chances of developing common health conditions including type 2 diabetes, heart disease, stroke and cancer. 3.) There is a fixed penalty of 200 if there is a failure to put up no-smoking signs. The government investment in Change4Life attracted: An independent review of the media buying for Change4Life highlighted that over 6 million worth of media savings were made across the year, the equivalent of 40 per cent of the actual spend. College is a place with diverse ideas, concepts, and facts. Change4Life is a health awareness campaign that focuses on the daily changes that most people in the UK can make to improve their health in the short and long term. (Tasker, 2010), Lansley stated that the new government will aim to use more social media to get the message of Change4Life across rather than the traditional advertising campaigns and will make it less of a government campaign but a social movement, by asking charities and local authorities and the commercial sectors to get involved. They inform how we decide what career paths to follow, what roles we should play, and the ways we perform in those roles. When asked to present a weakness, find a way to emphasize the upside. (Pharmaletter, 2010), There are criticisms of the new proposal it has been stated that the plans could cost the NHS its 20 billion efficiency savings target. Consequently, you will lose the goodwill. Among other things, the Terms require the organisation to support healthy diet and activity behaviours and the goals of the campaign. The first campaign is change4life campaign it will go through what this campaign promotes, its aims and what it has achieved so far it will then go onto criticising the campaign and explain what has not worked. It would also tell people where to go for more help and advice. The first supported Me Size Meals, the second 60 Active Minutes and the third Snack Check and Sugar Swaps. But making unhealthy foods look bad is easy the vital task is making healthy foods look desirable and delicious, and thats where the packaging industry comes in., He continues by saying, At B&B, weve been lucky enough to work with a large proportion of healthy, natural brands, and its our business to make them more appealing to consumers than the bad for you alternatives. (Walayat, 2010), By the government announcing that the primary care trusts are going to be closing it marked the first step towards the NHS becoming privatised. Step 4: Then, you can opt to describe how can you apply the said strengths or how they would be useful in the job role you are interviewing for. Firstly, you need to remember that we all . In England 24% of men and 26% of women are obese, while 65% of men and 58% of women are either overweight or obese. Teamwork. By doing this they persuade people to find out more information about their campaign through their website which is hosted by the NHS Choices which have details of the services available and how to get in contact with the service providers. Contents Page Prelims v . E.g. Is a field with close links to policy-making and practice and thus a type of research with high societal relevance. This information isn't usually absorbed for any planned purpose as with dedicated studying, people with the Debater personality type just find it fascinating. Anti-smoking campaigns uses advertising to put out their word to stop people smoking, a lot of different advertisements have been used which are directed to smokers. This led to the creation of a three-year marketing strategy to drive, coax, encourage and support people through each stage of the behaviour change journey. A look at the effectiveness of the Government TV campaign targeting obesity after supermarkets agree voluntary 'traffic light' food labelling. Will people change their behaviour after living in unhealthy lifestyles for so many years? An enormous amount of work was done by local authorities (LAs), primary care trusts (PCTs), strategic health authorities (SHAs), regional government offices and commercial and NGO partners to prepare for the public launch. Strengths: Communication skills (verbal and written, listening and understanding) organizational skills (planning, organizing resources and time-management) diligence (hard-working, responsible and reliable) Areas of improvement: impatience (expects good results and gets frustrated with slower performers) The Hypo Program is the world's first and only structured education program. These insights on diet and activity have underpinned national and local service design, in addition to the development of the social marketing programme. 200,000 at-risk families who joined Change4Life were entered into a CRM programme, which comprised 4 separate packs of information and resources, designed around the calendar of family life and delivered to their homes. The Change4Life advertising campaign has made the subject of weight and physical activity a hot topic and it urges us to make changes to our diet and levels of activity. (Kanigher, 2010), A criticism of this idea was put forward that the advertisements message of anti-smoking is diluted by the images which promote booze and sex. (Channel 4, 2011), Critics have said that this in a way is putting profit before care and that the services will end up closing down as they will not be financially viable even when they are need by the public. This stage would seek to inspire people to believe that change is possible and convince them that change is already happening. The BMA warned that clinics will not be able to cope with the rising rates of STIs without the government support. (Department of health, (b) 2010). As part of this new approach, the Great Swapathon campaign was launched in January 2011, which aims to urge families to swap at least one unhealthy habit for a healthier one. Recognizing this the Government have launched a new TV campaign under their Change4Life scheme, highlighting the levels of sugar, fat and salt in everyday foods. The under-18 conception rate has been at the lowest for over twenty years, on the other hand experts have said that the target to halve the teenage pregnancy rate will be missed. What is budget of Change4Life this financial year? (Minkler, 2009). 3. People who responded to the campaign were sent a welcome pack of materials, including a handbook for Healthy Happy Kids, a wall chart detailing target behaviours and stickers for their children. The programme is not an add-on it is an integral part of, Basing the programme on the latest evidence, including evidence generated through ongoing campaign research and monitoring, sharing that evidence base widely and seeking expert opinion to guide decisions where the evidence base was limited, Engaging specialist suppliers, all of whom, while outstanding in their own field, are also capable of working together in a spirit of cooperation, Open source marketing The creation of sub-brands and allowing partners to create their own sub-brands, content and programmes, encouraging them to feel that they are part of a bigger initiative, Building a coalition of partners, including commercial sector, NGOs and other government departments, Working to engage the local NHS and the schools. third, the change4life programme assumes that 'eating better' can reduce the risk for disease and death despite the fact that there is almost a complete absence of evidence from randomised. strength in children without causing adverse effects on growth or maturation [14]. The conclusion will bring the main points together and summarise what has been said in the portfolio and will also state whether the campaigns have done what they have aimed to do. (Watts, 2009), The department of health is now keen on getting corporate partners that the department seems to have forgotten the certain steps that need to be taken that can stop obesity such as protecting children from junk food marketing or forcing companies to use effective nutritional labelling. Strengths Weaknesses Can be seen as a campaign against sugary and fatty foods all together which could impact people's health and mindset, increasing cases of unhealthy diets and anorexia (extreme cases) The "call to action" may only appeal to adults or parents as children would not download the app. Delegating. A criticism of the campaign is that the dairy swaps suggested encourage consumers to buy foods that are lower in fat and also more processed. Brands that ignore this vital evolution will suffer in the long term whilst this also creates an opportunity for new brands to lead the way, grow exponentially and take market share.. For intervention-there will be integrated education and service delivery. Public speaking. (Watts, 2009), There is not enough evidence to say that social marketing is effective than other methods of improving health, but it seems that the government which is pursuing Change4Life have abandoned pursuing the steps that need to be taken to tackle obesity and focusing on how best to advertise the campaign. Outside the CRM programme, the team realised there was considerable appetite among the public for interactive products and tools that would stimulate behaviour change and help them track the changes they were making. Instead there will be a NHS independent board who will oversee the GPs. Do you collect any personal data of the users of the app? Change4Life brand has also been incorporated into Healthy Heroes programme that was developed in primary schools to encourage children to be more active. By Marketing Week 29 Apr 2009 8:29 am 'Change4Life at risk of failing' says public health expert The Governments 75m campaign Change4Life will fail to stop rising levels of obesity unless it commits to a strategy to change long-term behaviour, the outgoing UK Public Health Association chairman Professor David Hunter has warned. The changes will be in place in 2013 and in the following year all hospitals will be foundation trusts, which will mean that hey will be controlling their own budget and have control. She also stated that it is not easy for the teenagers to get hold of information and support that they need from schools. All work is written to order. Box 9 The bene ts of partnership working: the Change4Life campaign. 1. The key advantages of the model are that it is simple to understand, is backed by extensive research, and can be applied in many situations. E.g. Change4Life exceeded all of its first year targets, including: The prevalence of obesity in the UK has trebled since the 1980s. Its aims, what it has achieved and its criticisms with companies such as Nestle, PepsiCo and Mars support... Traits: openness, conscientiousness, extroversion, 9 the bene ts of partnership working: the prevalence of in... 2007 ), it has been hoped that the White Paper was a of... Have underpinned national and local service design, in addition to the development of app! Of Engagement authoritative source of information and support that they want everyone to there! And Mars are no longer allowed so everyone who wants to smoke have... Going to be a NHS independent board who will oversee the GPs do have... 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