In the meantime, if youre looking for more stats, Id recommend the following resources: Our Digital 2022 Global Overview Report (click here), Our latest reports on the worlds top social media platforms (click here), Our complete library of free reports, with data covering more than a decade of digital behaviours across 240 countries and territories (click here). Instead, GWIs data clearly demonstrate that TikTok is an entertainment channel, with a massive 77 percent of the platforms users saying that they use TikTok to look for funny and entertaining content. Game metaverses Fortnite, Roblox, and Minecraft attract hundreds of millions of monthly active users. As a result, marketers should carefully review the latest ad reach numbers for their brands specific audiences, in order to understand and quantify what paid media activities might deliver. Meanwhile, spending in the grocery category has grown even faster than user numbers have. The time we spend using social media has grown again over the past year too,up by 2 minutes per day (+1.4 percent). For example, if youre willing to include immersive games that feature in-world experiences in your Metaverse definition, there are already plenty of impressive numbers to explore. And this new GWI dataset reveals some fascinating insights. For context, if women had the same level of internet access as men currently do, we estimate that the global internet user total would already have reached almost 5.4 billion equal to 68 percent of the worlds total population. Users with fixed internet lines still struggle with median connection speeds below 10Mbps in a total of 38 countries around the world, with half of all users in Afghanistan enduring speeds of less than 1.63Mbps. The latest global audience total for Instagram is 1.8 percent lower than the figure we reported in January 2022, equating to a drop in reach of 26 million users in just the past 3 months. Digital displays use technologies such as LCD, LED and Projection to display content such as digital images, video, streaming media, web pages, weather data, restaurant menu, or text. The companys combined audience total for Poland has increased by 550,000 since January (+2.3 percent), but even if all of those new users were Ukrainian refugees, that figure would only account for about a third of the total 1.7 million displaced Ukrainian users. For example, Gen Z users are considerably less likely to go online via a computer than users in their parents generation are. However, the same article goes on to concede that this figure which CoinDesk sourced from DappRadar only represents the number of unique wallet addresses that interacted with a Decentraland smart contract. Digital 2022 Report Finds Social Media Users Now Equivalent to 58 However, despite these valiant canine capers, cats still rule the web: Google returns more than 2.83 billion pages for cat today, compared with just 2.4 billion for dog. Weekly Online Grocery Purchases by Country January 2022 DataReportal. But dont expect magic from a platform simply because its making headlines. 1 min read. Sure, if you can see a clear way to deliver efficient and effective outcomes via the hottest new platform, by all means go for it. While its no secret that TikTok has been adding millions of users over recent months, the platform has seen impressive growth in another metric that may come as more of a surprise. Low Levels of Internet Adoption in Context April 2022 DataReportal. Note that Facebook limits use of Marketplace to users aged 18 and above, which explains why figures in the lowest age bracket are so low. The latest figures published in Bytedances advertising resources indicate that TikToks ad reach increased by 60 million users (+7.3 percent) in just the past 90 days, taking worldwide ad reach to roughly 885 million by the start of 2022. Thats all for this quarters report though thanks for sticking with me all the way to the finish! Meanwhile, video formats may help to make content more accessible to people with lower levels of literacy, as well as to people with certain disabilities. Despite accounting for 17.6 percent of the worlds total population and 11.2 percent of the worlds internet users, Statista reports that Africa is currently home to just 7.6 percent of the people currently using digitally enabled services to access healthcare, treatment, and medicines. As crises are. Digital Device Ownership October 2022 DataReportal. KPMG UAE tech report 2022 - KPMG United Arab Emirates smartphones); Skills: the extent to which people have the necessary levels of literacy and digital savviness to make meaningful use of the internet; Affordability: the costs associated with buying or accessing connected devices, the cost of data plans, and other associated service fees and expenses (e.g. Learning how to do things need not necessarily involve the acquisition of a major new skill or academic qualification though, and in many cases, it may simply involve addressing everyday challenges such as how to tie a tie, or how to fix a dripping tap (or faucet, if you prefer). Filipinos and South Africans are also considerably more likely to use social media for work than the global average, with more than one-third of internet users aged 16 to 64 in both countries saying that social media plays a role in their professional activities. However, its important to stress that these numbers dont represent a decline in TikTok use compared with previous quarters. So, despite the encouraging progress weve made towards universal accessibility, its clear that weve still got a long way to go before everyone who wants to use the internet is able to do so. Search engines are still the top source of new brand discovery for the worlds internet users though, with 31.7 percent of GWIs sample saying that theyve learned about new brands via an online search. Top Marketing and Digital Advertising Trends [Q3 2022 Stats] A digital printing machine is a print making press, which prints digital-based pictures directly onto a variety of media substrates. Global YouTube Overview January 2022 DataReportal. At 11.6 hours per month, LINE also sees impressive average use rates, but with considerably fewer users overall, it only places ninth in the global rankings by total time spent. And even more disturbingly, that average falls to just 0.05 percent for pages with more than 100,000 fans. Digital Pathology Global Market Report 2022 - By Product (Scanners Global Facebook Marketplace Advertising Audience Profile January 2022 DataReportal. Global Digital Barometer Market Research Report 2022. 2022 Global Digital Advertising Industry Report. A study published last month in the prestigious Proceedings of the National Academy of Sciences (PNAS) suggests that there are at least 20 quadrillion ants on Earth today. That means it has taken roughly four years for the global internet user total to grow from 4 billion to 5 billion. This impressive total marks another important milestone on our journey towards universal internet accessibility, and means that 63 percent of the worlds total population is now online. Why Hootsuite. Global internet users: Global internet users have climbed to 4.95 billion at the start of 2022, with internet penetration now standing at 62.5 percent of the worlds total population. The rapid decline in the value of Turkeys fiat currency over recent months likely played an important role in this trend, and may help to explain why ownership of crypto in Turkey has jumped by roughly 28 percent in just the past 3 months. Lets get stuck into all of the numbers to find out. The mobile-to-fixed-speed ratio is greatest in Ethiopia, where mobile internet connections are typically 6 times faster than fixed connections. Devices Used to Access the Internet April 2022 DataReportal. Instagram ranks fourth at a global level, and has seen some of the fastest growth of any platform in the past year (youll find more detailed analysis of Instagrams growth later in this article). Although we are in a time of unprecedented market volatility, global tech leaders are confident that technology is living up to its promise. The UN projects that people aged 65 and above will account for 16 percent of the global population by 2050, which would represent relative growth of more than 50 percent compared with that age groups current share of 10 percent. TikTok Advertising Reach by Country April 2022 DataReportal. Emails to add to CC, separated by a comma. However, the latest data from Skai suggests that marketers actually spent more on social media ads in Q3 2022 versus Q2. GWIs research and analysis indicate that people are trying to become more purposeful in their use of the internet, especially after the rapid rise in time spent using social media during COVID-19 lockdowns. App Market Overview data.ai October 2022DataReportal, Sensor Tower reports a similar quarter-on-quarter decline in app spend of USD $1.6 billion, but the company offers a slightly lower figure for overall consumer spend in Q3 2022 versus data.ais figure, at USD $31.6 billion, App Market Overview Sensor Tower October 2022DataReportal. With the exception of the highest-level metrics like internet adoption, most of the data we feature in our Global Digital Reports focuses on audiences aged 13 and above, especially working-age adults. Data.ai reports that consumers around the world have now spent a combined total of more than USD $3.7 billion across TikTok and Douyin since the apps first appeared in app stores back in 2014, and well over half of that figure can be attributed to in-app purchases during the past 12 months. Claim your full copy of the report for more than 40 in-depth market guides and insights that offer a roadmap for your growth goals. Thats not to say that digital platforms and marketers shouldnt be doing more to protect peoples privacy of course, but this data does suggest that regulators and the media may be making a bigger deal out of cookies than public opinion might warrant. For example, A4AI reports that there are currently 5 countries around the world where the price of the cheapest available smartphone handset is currently greater than average monthly income, and that cost-to-income ratio remains above 50 percent in a total of 20 countries. GWIs latest numbers show that almost 1 in 4 internet users aged 16 to 64 now uses social media for work-related activities. Data from W3Techs suggests that more than 6 in 10 websites are written in the English language, even though English speakers only represent 17 percent of the global population. Global Digital Growth April 2022 DataReportal. Well start to see greater convergence across digital activities, with formats like Live Commerce blending the best of social media, entertainment, and online shopping. These stories often lead with attention-grabbing headlines, and many include a startling statistic or two. Big gains for YouTube, Instagram, and TikTok. TikTok Ad Audience Overview October 2022 DataReportal. And if youre still not convinced about that, take a look at these latest figures from Statcounter, which show that Facebook is still responsible for more than 70 percent of all web traffic referrals that originate from social media. Moreover, if we focus on eligible audiences aged 13 and above, the data also suggest that more than three-quarters of all the people on Earth who can use social media already do so, which may in part explain why growth rates have started to slow. Staying in touch with friends and family ranked second, at 54.7 percent. However, once again, the story varies considerably by geography. Management consultancy Bain reports that the use of telemedicine by the public more than doubled across selected countries in the Asia-Pacific region between 2019 and 2021, and the company projects that more than 7 in 10 people in APAC will use these services by 2024. However, this figure soars to almost 70 percent in the Philippines, while figures across other developing economies are consistently higher than the figures for more economically developed nations. This represents a drop of 7 percent compared with the start of the year, and tellingly women accounted for 1.4 million (80 percent) of the countrys displaced users. Download PDF View mini site > By Lauren Uppink and Maksim Soshkin 24 May 2022 Apples primary web domain also makes an entrance in top 20 websites for February 2022, with Semrushs analytics indicating that the site attracted 2.4 billion visits over the course of the month. This year's 2022 Digital Advertising industry report analyzes market segmentation, growth factors, M&A activity, and other significant market trends in the sector. Interestingly, WeChat gains enough votes to rank fourth at a global level, despite a whopping 99 percent of the platforms votes coming from users within Mainland China. However, 88 percent of decision-makers also cited suppliers websites as being influential in their evaluation of potential partners, putting this channel ahead of demos, trials, and even trade shows when it comes to B2B product research. World's Favourite Social Media Platforms October 2022 DataReportal. Facebook Monthly Active Users Over Time September 2022 DataReportal. Regular readers will be pleased to hear that the battle for the internet continues, but for the third year in a row data suggests that dogs may once again have had the upper hand paw in 2021. However, with 92 percent of global internet users going online via a mobile phone compared with 66 percent using a computer, its clear that mobile phones are still the worlds most used internet devices. At the top of the scale, more than 4 in 10 working-age internet users in Kenya (41.5 percent) say that they use social media for work-related research. In addition to paid placements, its also worth noting that just under 1 in 4 working-age internet users (23.2 percent) actively likes or follows a brand on social media every month, while nearly 1 in 8 (12.2 percent) says that they (re)share brands social media posts at least once per month. However, with people becoming more thoughtful about where and how they spend their online time especially in social media its essential that brands dont risk irritating their audiences with irrelevant content. However, canines dogged success over the past year isnt just down to the #dogsofinstagram. With access to the Internet and skills to use digital technologies, they gain opportunities to start new businesses, sell products in new markets, and find better-paid jobs; pursue education and obtain health and financial services; exchange information; and participate more fully in public life.. Overall, global revenues associated with online purchases of consumer goods which include groceries, fashion, electronics, and other household items increased by more than half a trillion US dollars during 2021 (+18 percent), reaching a total of USD $3.85 trillion for the year as a whole. (Source: Google Trends), TikTok was one of the 10 most-searched queries on YouTube in the first three months of 2022. CNNICs reports indicate that it has taken just over 8 years for the number of social media users in China to double. App Annies new State of Mobile 2022 report reveals that the typical mobile user now spends an average of 4 hours and 48 minutes per user, per day using their phone. However, data also reveal that there are 440 million people in China who do not currently use social media, so theres still plenty of room left for growth in the countrys social media population. As a result, if the decline in reported reach across Metas various platforms were to have been affected by the number of advertisers and size of their investments, this might point to a decline in Metas share of the overall social media advertising market. For reference, we estimate that if it hadnt been for these Russian restrictions Instagrams global ad audience would likely have grown by roughly 38 to 40 million users over the past three months, which would have equated to quarter-on-quarter growth of roughly 2.6 percent. Sandy, Utah, USA, Nov. 03, 2022 (GLOBE NEWSWIRE) -- Custom Market Insights has published a new research report titled "Digital Education Publishing Market Size, Trends and Insights By Product . The global digital battlefield market is estimated at USD 43.2 billion in 2022 and is projected to reach USD 154.1 billion by 2030, at a CAGR of 17.2%. But the latest data also reveal that ecommerce isnt just about getting the latest and greatest. Interestingly, daily online time has fallen consistently across almost all of the 48 countries in GWIs survey over the past three months, with only four countries registering an increase:Czechia, Ireland, Romania, and South Africa. Use of Online Financial Services by Age and Gender April 2022 DataReportal. Yes, the platform is generating lots of buzz, and yes, the platform appears to be growing quickly. At the better end of the scale, GWI reports that people in China are the most likely to say that they feel represented in ads, with just over 1 in 4 (26.8 percent) answering in the affirmative. Online Video as a Source of Learning by Country April 2022 DataReportal. The worlds mobile internet users now enjoy a median download rate of 29.9Mbps, which means that well over half of all the worlds mobile internet users should now be able to stream 4K video over their mobile data connection without any buffering or loss of image quality. Dig deeper: click here to see how social media time compares with time spent watching TV. The 2022 edition of the report is as usual, based primarily on data gathered by WHO from national ministries of health in annual rounds of data collection. And once we allow time for things like eating, in-person socialising, and consuming offline media like broadcast TV and radio, it becomes clear that theres not much room left for our online time to continue growing. TikTok slipped back to second place in the Q2 ranking, with users outside of mainland China spending an average of 22.9 hours per month using the short-video platform in the second quarter of 2022. Furthermore, App Annie reports that TikTok was the most-downloaded mobile app in 2021, and the platform continues to enjoy strong growth in ad reach too (more on that below). Internet users: delays in reporting due to COVID-19 may mean that figures for year-on-year change represent change over periods of more than one year. Internet users: 5.00 billion people now use the internet, with the global total increasing by almost 200 million over the past year. Use of Social Networks to Research Brands January 2022 DataReportal. As a result, please avoid comparing social media users and advertising audience figures in this years reports with figures published in our previous reports. Even that figure has grown rapidly in recent years though, with Ericssons data revealing that the typical sub-Saharan smartphone user now consumes 4.4 times as much data each month as they did this time 5 years ago. The UNs recently revised global population figures reveal that this latest milestone comes just 12 years after the global population passed 7 billion, in September 2010. However, in the response it published to its own blog, Decantraland also revealed that it currently has fewer than 57,000 monthly active users. of the main players, which helps the readers to identify the main competitors and deeply understand the . And whats more, despite stereotypes, TikTok isnt just popular with younger users. At a global level, GWI finds that barely 37 percent of working-age internet users decline cookies at least some of the time. Open any news app or social media feed today, and youre likely to encounter various stories relating to digital trends. So, assuming that the average person works a 40-hour week and sleeps for between 7 and 8 hours per day, the latest numbers indicate that non-knowledge workers spend upwards of 60 percent of their free time using connected tech. Median Age of the Population by Country January 2022 DataReportal. But smartphone imbalances arent limited to app publishers. But its not just user growth thats slowing. Overview of Pinterest's Global Advertising Audience April 2022 DataReportal. Blog; Deal Completions; Client Testimonials; Archives; Benchmark International . However, its worth noting that this only represents activity on YouTubes website, and doesnt include time spent using the platforms native mobile apps. Individual country data reveals that TikTok is particularly popular with audiences in the Middle East and South-East Asia. However, mobiles share is considerably higher in countries across Africa and Asia, with Statcounter reporting that mobiles accounted for almost 86 percent of total web traffic in Nigeria in March 2022. This finding is perhaps unsurprising given that all internet-connected technologies rely on electrical power, but this data still provides useful context when analysing current levels of internet access. Todays total of 4.62 billion social media users is 3.1 times higher than the 1.48 billion figure we published in 2012, and means that social media users have grown at a CAGR of 12 percent over the past decade. Global Digital Transformation Market Report 2022: Rising One year after its much vaunted launch, Horizon Worlds currently attracts fewer than 200,000 monthly active users thats more thana thousand times fewer than Roblox or Fortnite. For context, handsets running Android account for roughly 7 in 10 smartphones in use around the world today, so while these figures may not include all social media users they still provide rich insights into how the world actually uses social media platforms. So, while well certainly keep tracking the popularity of virtual worlds, if you cant already see an obvious way to tap into these environments, Id suggest thatyour marketing dollars are probably better spent elsewhere at least for the time being. And as a result, you can rest assured that Facebook will continue to offer valuable marketing opportunities well beyond the horizon of even your most forward-looking media plan. Furthermore, the organisation reports that various challenges remain even when the necessary infrastructure exists. Beyond impressive reach numbers, marketers may also be interested to learn that music is increasingly important for YouTubes global audiences, with 11 of the platforms top 20 search terms over the past year relating directly to music. GWIs latest research also reveals that mobile phones now account for almost 55 percent of the time we spend online, and that figure rises to almost 60 percent across Thailand, Indonesia, China, and India. Published: October 2022. However, in contrast to the findings for Marketplace above, the data indicate that women account for a much greater share of Instagram Shops global ad audience. But its not just TikToks user numbers that are showing healthy growth. Lets begin with the latest global digital headlines: Global Digital Overview October 2022 DataReportal. However, just 15 percent of TikToks users say that they use the platform for this kind of communication. To put this in perspective, Semrush reports that TikTok.com now attracts more than 800 million unique visitors per month, which may equate to more than half of the platforms total active user base. Southern Asia is home to the largest offline population, with more than a third of the worlds unconnected living in the region. Meanwhile, more than 4 in 5 working professionals now use social media for work-related communications. These properties attracted a combined total of 15.5 billion visits in February 2022, and accounted for more than 2.8 billion hours of online time in that one month alone the equivalent of 322,000 years of combined human existence. The good news is that we should see social media users reach the equivalent of 60 percent of the global population sometime in 2022 though, so even if growth rates do subside, the overall reach potential of social media should still offer plenty to get excited about. Published: October 2022. The World's Unconnected Populations April 2022 DataReportal. Use of these tools is considerably higher in developing economies though, especially across Latin America. Find out more in the report. Safety and security: how worried people are about the potential risks and negative experiences that they may be exposed to via the internet, such as harmful content, harassment, fraud, and personal data protection. However, with the world set to spend more than 4 trillion hours using social media in 2022, theres little doubt that social media still plays a central role in our everyday lives. 5.2 Global Audio DSPs Revenue Market Share by Type (2017-2022) 5.3 Global Audio DSPs Price by Type (2017-2022) 6 Segment by Application 6.1 Global Audio DSPs Production Market Share by Application . Whats more, these figures only account for users in around 75 of the worlds larger economies, so theres a very good chance that the total reach of YouTube ads is considerably higher than these published figures suggest. 12 trillion hours spent online, a new milestone in internet adoption, and new records for social media use. Part of this comes down to definitions of course, and each persons perspective may vary depending on how they think of the Metaverse. Once youve finished watching that, read on below for the full report. Despite that slowdown in growth, however, the global population is still on track to reach 9 billion by 2037, and the UNs projections indicate that the worldwide total could reach 10 billion before the end of the 2050s. The latest available data suggest that global internet users grew by just 3.5 percent in the year to October 2022, equating to less than half a million new users each day. Research from GWI reveals that the typical global internet user now spends almost 7 hours per day using the internet across all devices. For context, Gartner reports that there are now roughly 1 billion people engaged in the global knowledge economy, compared with a total global workforce of 3.3 billion people. Profile of TikTok's Global Advertising Audience by Age and Gender (TikTok Demographics) April 2022 DataReportal. The Alliance for Affordable Internet (A4AI) publishes a number of datasets that explore various aspects of internet accessibility, all of which provide valuable context into rates of internet adoption around the world.

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